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Brands & Embellishments


You know those dreams where you are dreaming about work, then you wake up and you have to go work even though you've already been at work all night in your head? I had one of those last night, and I am pretty sure this is the first one I like that I have had since the conception of House of Hammm. I usually have very lucid, active and sometimes terrifying dreams, but this took the cake.


I normally embrace scary. I love all things dark and macabre, and my DVD collection (yes, I still have one of those) is 90% gore and horror films. During my travels in my early 20's, I was once stuck in the mud on a boat in the swamps of Lafourche Parish on Halloween. Darkness was nearing. You could see the ripples in the water from the pelicans taking off to avoid the evening predators. Every now and then the squeal and splash of a nearby coypu succumbing to the jaws of the hungry gators would echo through the air. I was preparing to craft a harness from my hair and Spanish moss and strap it to a couple of alligators to pull us out.


Just kidding.


It was actually the day before Halloween, and it was daylight. I wasn't crafting any kind of harness. I was drinking my drive through daiquiri, with our plan B on speed dial to come and pull us out if necessary. I just heard somewhere that exaggeration and embellishment was a trait of a good writer, so I thought I'd give it a whirl. It was on the internet, so I assume it to be true. Legitimately though, being stuck in that swamp surrounded by alligators (truth) without a doubt was literally one of the best moments of my life!


Last night though, I dreamt I was manning the till at House of Hammm, and the line just kept getting longer and longer, I couldn't get items to scan, I was panicking, I felt like time was standing still. Then people started leaving. They were telling me that my customer service was rotten and that they would never return! As a business owner, this is the most horrifying of things I have ever encountered or dreamt.


However this got my brain wheels turning as I dragged my business life into my personal dreams and I now wonder, what determines whether one separates themselves personally from their brand, or go all in and create a brand that is appendage of themselves? Yes, House of Hammm is 100% a portion of me, but is it all of me? Absolutely not? When I think about all the parts of me and my personality I just can't seem to figure out a reasonable way to incorporate all me into my Consignment brand without causing utter chaos and confusion. That's not to say it can't be done, I am just saying I haven't figured it out yet.


I have met so many many amazing business owners and creators who are walking, talking billboards for their brand, which is incredible! No second guessing, no barriers, no worries! Then you have those like myself that have chosen to separate my business branding from my personal persona. Neither is right and neither is wrong, but you know damn well I am intrigued by the other side of the spectrum. Is the grass greener over on their side, or do I just need to spread some shit on my grass and fertilize?


I can't help it! Consciously I know that curiosity killed the cat, but curiosity often trumps rationality! I want to walk in their self branded shoes. I jump into their minds and see how their brain wheels work. Are their wheels different from mine? Would I be biting off more that I can chew if I tried to do what they do?


The beauty of this perfectly shitty conundrum? Wait, no...It's not even a conundrum. It's a conscious decision to yet again, want to continually try new things! I built one business, so I am going to assume I can one day build another, right? Therefore, I can tell you as I grow and build this business brand and whatever others in the future, that I would like to find that niche where I can brand my business and myself as one conglomerated, Hamilicious mess. Just to see how it feels...


or is it...?


Perhaps it's venturing into a personal blog to book scenario. Maybe it's about travelling more and placing myself in other ridiculous situations for your viewing pleasure. Maybe I create a management company for talented chihuahuas, or start an afternoon mimosa club where nobody is allowed to talk about their kids or their bosses. Pretty sure I could self brand the shit out of a club like that...Message me if you want to join!


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